After rolling them out earlier this summer, DC Comics is already looking to expand their exclusive 100-page Giant comic book deal with Walmart. Following the release of titles headlined by Superman, Batman, Justice League and Teen Titans (each featuring new original stories as well as various reprints) the publisher is ready to roll out four new titles.
As reported by the Northwest Arkansas Democrat-Gazette, the publisher & retailer will debut a 100-page Swamp Thing Halloween Special on October 4 (in stores by October 7) and an 80-page Walmart DC Holiday Special on November 8 (in stores by November 11) both for $4.99 followed by the debut of a new Flash 100-page series and a series for a yet to be determined character.
“I’m really excited about the program,” said DC Entertainment Publisher Dan DiDio. “Walmart stores are in many communities that don’t have a specialty comic book shop, he said, “so it’s a great way to get our books into people’s hands.”
DC & Walmart began working together in 2016 when the Bentonville born retailer began selling bundles of three-issue reprints for $5. The success of those sales led to the evolved relationship that gave birth to these giant-sized issues sold exclusively in Walmart. Each issue mixes a new original story from some of the publisher’s top creators along with both classic and more modern reprinted issues (from both the Rebirth/New 52 era and before).
“DC characters are universally recognized and have been for generations,” said Walmart spokesman Molly Blakeman. “There are more DC superhero fans than ever and we wanted to provide these casual fans access to the source material behind the shows, movies and games they love.”
While the issues are only currently available in stores, Blakeman did say that having them on the Walmart website is a possibility in the long run but for now, the priority is displaying and selling the books through the storefronts.
Currently, the issues are available through 3,000 Walmart U.S. stores but DiDio hopes to eventually have them in all of the company’s nearly 5,000 stores.