As they move ever closer to the day that they fully join the streaming platform battlefield, Disney is beginning to drop small glimpses at what their platform will have to offer. Despite the massive amount of properties & library content at their fingertips, the platform will not be as robust as some of its competitors at least at the start.
According to Variety, Disney CEO Bob Iger revealed new details to investors including the plan to hopefully roll the platform out in the fall of 2019. Alongside upcoming theatrical releases such as Avengers 4, Captain Marvel, Dumbo and more the service will also see original content made directly for it including a remake of Lady and the Tramp, Jon Favreau’s Star Wars series as well as other shows or films pulling from other Disney/Pixar/Marvel/etc properties and possibly even content from NatGeo which is part of the upcoming deal with Fox.
While that sounds like a lot of content, it’s not going to be as large as the offerings of other platforms and Iger said it’ll take time to build up that library. Thus why it should start off as one of the lower priced streaming options on the market.
“We want to walk before we run when it comes to volume of content,” he said, later adding, “We have to put enough on to make sense from a price-to-value relationship perspective.”
It all boils down to prior licensing deals with their properties that will keep Disney from coming into the battle with as many shows/films as possible on the platform. Those deals include the fact that the only Star Wars films after 2019 will be on the platform because of previous deals with Netflix and Turner Broadcasting, a deal with the entertainment giant is trying to find a way out of.
“The marketing will make clear that it’s not going to be on there,” said Iger. “But ‘Star Wars’ movies that come out in 2019 and later, you’ll find them there.”
Favreau’s reportedly $100 million dollar Star Wars live-action series on the platform should at least tide over fans of the franchise alongside the recently announced true final season for Star Wars: The Clone Wars which is also headed exclusively for the platform.
Another note about the system was that it will remain family focused with none of the R-rated content from the library, including anything obtained in the purchase of Fox’s assets, will end up on the Disney platform. There is no official word but it seems more than likely that such content will end up on Hulu as the deal with Fox will give Disney a 60% controlling interest in that streaming platform making it no longer truly a competitor but like a secondary service.