After causing a massive stir last year with his comments against Wonder Woman, James Cameron is at it again. This time the director has set his sights on the Marvel Cinematic Universe and the upcoming Avengers: Infinity War which is set to begin a wrap up of ten years of film storylines.
In an interview with Indiewire, the director behind the Terminator franchise and Avatar said he was a fan of the films but has worries about their effect on the genre.
“I’m hoping we’ll start getting ‘Avenger’ fatigue here pretty soon,” Cameron said. “Not that I don’t love the movies. It’s just, come on guys, there are other stories to tell besides hyper-gonadal males without families doing death-defying things for two hours and wrecking cities in the process. It’s like, oy!”
While Cameron’s Avatar, whether one liked it or not, helped revolutionize much of the cinematic experience with its use of 3D technology since it debuted in 2009 the movie landscape has greatly changed. Over time Marvel Studios has become a dominant force that can make giant box office gains off almost any character. Recently Black Panther managed to knock Cameron’s Titanic off of the list of top three domestic box office earners.
Cameron is currently working on four sequels to Avatar, all set to come out well over a decade after the first film’s debut, and a revival of the Terminator series that will ignore everything that came after his Terminator 2: Judgement Day. Meaning he’s trying to build one franchise and trying to revive another that once was a force at the box office.
Cameron is right that there are other stories to tell, but the success of Marvel is not truly stopping those stories from being told as there are still plenty of films finding success that are not comic book related properties. There is room for all.