With their main line of comics seemingly mostly appealing to an aging fan-base, DC Comics is taking a step to try and court a new younger audience. This move will see the publisher creating two brand new imprints.
As revealed by the New York Times, DC Entertainment will be launching the graphic novel focused imprints DC Zoom and DC Ink which are imprints aimed at middle schoolers and young adults respectively. Both lines will be overseen by executive editor Bobbie Chase.
“We wanted to go back to what we used to have in comic books: story arcs for younger readers,” Chase said.
DC Ink will kick off with Harley Quinn: Breaking Glass from Mariko Tamaki (Supergirl: Being Super) & Steve Pugh (The Flinstones) and Mera by Danielle Paige (Dorthy Must Die) with no artist named currently. DC Zoom’s initial offering is DC Super Hero Girls: Search for Atlantis by Shea Fontana and Yancey Labat.
These lines will also include work from young reader novelists like Laurie Halse Anderson (Speak), Melissa de la Cruz (The Descendents series), Michael Northrop (TombQuest) and Ridley Pearson (The Kingdom Keepers series). Writer Gene Leun Yang, who worked on Superman and the newer series New-Superman, will be writing Superman Smashes The Klan as a periodical that will be collected into a trade at a later date while Pearson will be tackling a Super Sons graphic novel starring Superboy/Jonathan Kent and Robin/Damian Wayne similar to the current comic series with the same name and cast.
Unlike the vast array of monthly comics, these graphic novels will not require readers to know a vast amount of continuity as all of them will stand alone outside of the regular comics to tell their own stories.
Graphic novels are noted in the article as selling to a more diverse audience than the typical single issue comics, and the focus on more heroines in the first offerings because the numbers show a larger female audience buying these types of books in the younger audiences.
Scheduled to begin sometime this fall, the Zoom books will run around 128 pages for a price of $9.99 while the Ink books will be close to 200 pages with a $16.99 price.