Movies Trailers

Sony Animation turns to the Meh emoji to sell the first The Emoji Movie trailer

emoji-movie

As we all know these days if something exists and is popular, Hollywood will find a way to turn it into a film. That’s why we’re getting an Emojis, those little smiling faces and items that have basically become a form of communication all by themselves, film in 2017.

Since the film was announced there has been a very ‘meh’ reaction from the internet, and surprisingly for the first teaser trailer for the film Sony chose to go with the ‘meh’ emoji to try and sell the film. A move that is either ballsy, trolling or crazy depending on how you choose to look at it.

That ‘meh’ emojoi is Mel Meh (Steven Wright) the father of Gene (T.J. Miller) an emoji that is born different from all other Emojis, he has the ability to express all emotions rather than set expressions like the others. Wanting to be normal, Gene heads out with his best friend Hi-5 (James Corden) and the code breaking emoji Jailbreak (Ilana Glazer) to find a code to make him like the rest of the emojis.

The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Ilana Glazer). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever. Directed by Tony Leondis. Written by Tony Leondis & Eric Siegel and Mike White. Produced by Michelle Raimo Kouyate.

The Emoji Movie opens on August 4, 2017.

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